Rose Tomilloso brings to her new Premier business a rare combination of talents. With 12 years of furniture retail experience on top of six years in rent-to-own, she felt opening a Premier Home Furnishings store was a natural fit. She'll launch in mid-July with the determination to do for herself what she has spent years doing for others – earning a fortune.

Rose was managing a major furniture retail, Heilig-Meyers, when an Aaron's Franchise approached her to manage for them. A year later she became a district manager for six stores but decided that there was more money to be made as a single-site manager. So she took the challenge of managing a store with lots of potentials and made it the number one most profitable location among corporate stores in Southern California.

“They were profiting from me,” she said. “If I could do it for them, how come I couldn't do it on my own?” she asked herself. “RTO is very lucrative. There are lots of opportunities.”

Rose made it a point to learn every part of the RTO business with the intent to one day go out on her own. “If I was going to get into a business and survive I would conquer everything. I needed to know every part of the business.”

Rose found Premier while looking for business opportunities. “I started researching in RTO magazines,” she said, “and I saw a Premier article that featured Dave Reed, a former vice president for Aarons.” She saw that he had opened a Premier franchise and thought that there might be something to it for a VP to be interested.

“I compared every single RTO franchise there was. I looked at the pros and cons and saw that the opportunities at Premier are better than at other companies. Premier did not cost a lot in start up or royalty fees. And I believed in the program. If I don't believe in a program I'm going to go ahead and work with someone else. Trooper gives us the support and liberty that a big corporation doesn't. Through Premier we have buying power and the ability to manage things the way we want to – with his support. Premier doesn't tie your hands. That's what I like about it. They give the right support and are just a phone call away.”

Rose is poised to make her mark in Southern California yet again and this time as a Premier Home Furnishings store owner. She is preparing her 7,000 square-foot site and doing what she has a great knack for doing – gathering up and training talented people to be part of her dream. “If I set a goal I will do my best to hit the goal, she says.”

“Our home furnishings clientele is varied, and we need to be skilled at dealing with a variety of needs,” comments Jim Schebler, president of Premier Home Furnishings. “Rose has demonstrated an ability to balance between retail and RTO, and that's what is needed for success in the home furnishings industry.”